ODES5112M (L02) Design in a Digital World

Digital technologies and platforms provide a broad field of application for communication design. Developing effective solutions for those channels require a knowledge on how to best deliver a message, taking in consideration characteristics of digital and interactive media, as well as theories in design and communication. When effectively designed, solutions in digital communication can be highly informative, persuasive, and engaging. Digital communication design can be applied to diverse sectors and industries, from entertainment to civic engagement, branding to data journalism, instruction to education. This module provides insight into key aspects of digital communication design. Students will learn theory and principles on User Experience, User Interface, and Interaction Design; Information Design; and Branded Interactions. These theoretical frameworks will provide them with tools to both evaluate and propose design solutions.

Course Description

Learning outcomes
On completion of this module students will be able to:

1. Demonstrate a knowledge of relevant theories and principles in digital communication design, and their application in a variety of sectors.
2. Evaluate pre-existing communication design solutions considering key theoretical frameworks of reference.
3. Propose effective communication design solutions informed by relevant theories and principles, given context of application.

 

Syllabus

Indicative Content for this module includes:

1. Introduction to digital media and communication.
2. UX/UI and Interaction Design for communication.
3. Institutional/brand communication and persuasion.
4. Digital communication and information design.
5. Digital design for collaboration and engagement
6. Multimodal digital design