Programmes starting between September 2022 and July 2024

This module will introduce the theories that are used to undertake critical analysis of case studies from all areas of the international fashion value chain, from fibre development, cloth making, garment design and manufacture and retail (bricks and mortar and digital platforms). The value chain within the fashion industry provides the focal start point for this module. The study of contextual situations (case studies) across the value chain will be presented, analysed and discussed. Current research cases taking place within the School of Design and partner organisations will form a demonstrable example of research applied to teaching.

This module further develops students understanding of digital international fashion marketing strategies and practices. It achieves this by developing student’s awareness and knowledge of key concepts in digital marketing and their application in the fashion industry. Students will gain in-depth insight, critical awareness and skills of collecting and analysing data from multiple resources to answer managerial questions in digital fashion marketing. The focus of teaching on this module will be about the scope of fashion marketing in a digital age. Complex data analysis skills will be developed alongside how data modelling can facilitate managerial decisions in fashion marketing.