OENG5102M (L02) Enterprise and Business Planning

This module seeks to introduce students to the essential skills in enterprise and business planning that are needed to be effective Engineering managers. This includes legal, financial, commercial and marketing issues that are encountered in modern businesses and organisations. The material covered has a particular focus on the planning of new enterprises and exploiting new business opportunities.

Course Description

Syllabus

• Introduction to business planning and management, functions and classification of engineering organisations
• Important concepts of corporate business law in engineering
• Introduction to finance and accounting
• Financial statements, Shareholders, IPOs, The Stock Market
• Sources of finance, budgeting techniques and types of costs
• Elements of investment decision making
• Introduction to Marketing
• Writing a Business Plan

Case studies from a representative range of Engineering sectors will be used, where appropriate, to illustrate these principles.

Learning outcomes

On completion of this module, students should be able to:

• understand business planning functions in various engineering organisations and show awareness of the corporate legal framework governing engineering organisation activities
• demonstrate familiarity with basic finance and accounting principles
• interpret basic financial statements and evaluate objectives and usefulness of financial reporting
• investigate different sources of finance available to engineering organisations as well as with budgeting techniques and types of costs in engineering
• justify appropriate investment decisions by applying main investment appraisal techniques
• adopt and practice transfer of basic marketing principles to an engineering organisation context, including the concepts of customer value, business markets, communication techniques and digital marketing
• understand how to use a wide range of information sources and demonstrate proficiency in contributing to or leading the development and execution of a business plan