Start Date between Nov 22 - Mar 24

This module aims to provide students with understanding and insight into the relevance of research and its process to develop and acquire new knowledge in the International Fashion Marketing and Design Management fields of study. The module introduces a broad range of research methods before being followed by a more focused exploration of specific methods, techniques and issues appropriate to fashion marketing, design management and consumer behaviour. The module will introduce research approaches that may be relevant for systematic problem analysis and the translation of fashion marketing /design problems into appropriate research questions. The module introduces students to the key competencies required to be a critical reader of research, utilising conceptual, practical, collaborative, reflexive and critical skills alongside the development of key skills which will be essential for the solution of problems within the field of International Fashion Marketing and Design Management.

This module is designed to build students’ knowledge, awareness and practical skills regarding foreign trade dynamics and strategies in the context of the fashion industry. Students will gain insight into skills and tools to conduct an internationalisation process of a firm through exposure to internal and external analyses, as well as the critical analyses of relevant case studies.

This module is designed to build students’ knowledge, independent research application and practical skills regarding foreign trade dynamics and strategies in the context of the fashion industry value chain through this independent case study investigation.