Start Date between Nov 22 - Mar 24

This module is designed to provide students with an in depth understanding of strategic international fashion marketing strategies and practices. Students will also further develop design-thinking skills that will help them plan and develop successful international brands. Students will gain experience using tools and frameworks used by companies to strategically maintain competitive advantage on international markets and to build successful brands. Individual coursework and in-class participation will be used to assess students’ application of theory into practice in the strategic international fashion marketing and brand management field.

This module is designed to build students’ knowledge, awareness and practical skills regarding foreign trade dynamics and strategies in the context of the fashion industry. Students will gain insight into skills and tools to conduct an internationalisation process of a firm through exposure to internal and external analyses, as well as the critical analyses of relevant case studies.

This module is designed to build students’ knowledge, independent research application and practical skills regarding foreign trade dynamics and strategies in the context of the fashion industry value chain through this independent case study investigation.