This module is designed to provide students with an in depth understanding of strategic international fashion marketing strategies and practices. Students will also further develop design-thinking skills that will help them plan and develop successful international brands. Students will gain experience using tools and frameworks used by companies to strategically maintain competitive advantage on international markets and to build successful brands. Individual coursework and in-class participation will be used to assess students’ application of theory into practice in the strategic international fashion marketing and brand management field.

Detailed Description

International Sales tax may need to be added to the module fee for students resident in countries where on-line eduction attracts a sales tax. Please consult your enrolment advisor.

Full programme information can be found in the Module and Programme Catalogue