This module aims to provide students with understanding and insight into the relevance of research and its process to develop and acquire new knowledge in the International Fashion Marketing and Design Management fields of study. The module introduces a broad range of research methods before being followed by a more focused exploration of specific methods, techniques and issues appropriate to fashion marketing, design management and consumer behaviour. The module will introduce research approaches that may be relevant for systematic problem analysis and the translation of fashion marketing /design problems into appropriate research questions. The module introduces students to the key competencies required to be a critical reader of research, utilising conceptual, practical, collaborative, reflexive and critical skills alongside the development of key skills which will be essential for the solution of problems within the field of International Fashion Marketing and Design Management.

Detailed Description

Full programme information can be found in the Module and Programme Catalogue.

International Sales tax may need to be added to the module fee for students resident in countries where online education attracts a sales tax. Please consult your Advisor.