The module provides a foundation for exploring enterprise, innovation and sustainability. Key issues covered include:- Enterprise, entrepreneurship and entrepreneurs.- Sustainable Development Goals and the potential for entrepreneurship and innovation to address them.- Ideas and opportunities, and creative techniques for generating business ideas.- Innovation and invention. Sources/ drivers of innovation, the 10 types of innovation, innovation strategies, and implementing change and overcoming barriers to innovation.- Feasibility analysis, including industry and market feasibility analysis, financial feasibility analysis and entrepreneur feasibility analysis.- Why business models matter. Business Model Canvas in full detail. Lean start-up. Case examples.Through studying the module, students will appreciate the complexities associated with entrepreneurship and be able to discuss and debate these complexities in an informed and critical manner.

Detailed Description

Full programme information can be found in the Module and Programme Catalogue.

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